Semalt Expert: Google SEO Vs. Bing SEO

Google is regarded as an SEO champion with most of the companies optimizing for this search engine. Nevertheless, the SEO strategy used by Google tends to emulate that one adopted by Bing, and therefore, raising the question whether organizations need to optimize for Bing SEO as well. Yahoo and Bing dominate approximately 30 percent of the market share, and thus, they cannot be underestimated in regard to optimization. SEO ranking parameters for Google and Bing have various differences and similarities of concern.

The following factors, suggested by Alexander Peresunko, the Customer Success Manager of Semalt Digital Services, differentiate Google from Bing:

Why is Bing an issue to bother about?

Optimizing on Bing will give you a competing edge since most of the businesses consider optimizing only for Google. Bing and Yahoo are currently dominating a 30% of the searches and thus, giving you an upper hand to acquire potential clients, who your competitors may be ignoring.

Using Bing and Yahoo can also enable one to reach demographics of people who for various reasons are less likely to use Google. This depends on the target audience, parts of the country as well as households. Since Google often conduct updates on a regular basis, business is always in a position to disseminate its content to a wide audience on Yahoo and Bing, as it strives to align itself with Google updates.

How does Google SEO differ from Bing SEO?

Going by a recent SearchMetrics analysis, below are some of the important Bing SEO ranking factors:

  • Top companies are usually ranked higher as in the case of Google.
  • Social signals are closely related greater rankings.
  • Backlink numbers show close associations with a higher ranking.
  • Quality and relevant content are critical regarding search rankings.
  • One page technical parameters have significant roles.

The expert from Semalt also provides an explanation of the above factors in addition to others that you ought to contemplate when optimizing for Bing.

1. Website Type and Brand Partialities

As opposed to Google, Bing doesn't experience difficulties when differentiating brands from affiliate competitors. Also, Bing favors old platforms with official domain tags such as .edu or .gov implicating that Bing focuses on results that are considered relevant.

2. Social Indicators

In comparison to Google, Bing stresses on social media indicators resulting in more tweets, shares, and likes for strategically positioned results. Google is yet to integrate social platforms into their search outcomes successfully.

3. Backlinks

As opposed to Google, for a page to keep its ranking in Bing's index, it is required to have a minimum of one external link to it.

4. Location and Content

Quality and relevance of content result in a higher ranking for both Bing and Google, but the former is better staffed to recognize sites that apply flash, which doesn't exist in Google. Bing also return results of small ventures while Google focuses on well-established companies.

5. Technical Parameters

In regard to outranking internal pages, Bing has a strong relation with home pages as compared to Google. Also, Bing depends on keywords in meta tags and page titles while Google is more instinctual concerning the perspective of a page.

Conclusion

You should consider the differences between Google and Bing ranking factors before making decisions geared towards enhancing the rank of your site on both search engines.

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